Brand and site for a service business
An identity system, a five to eight page site, and the sales collateral the team uses in person, all built from one type and colour system.
Work
Made in-house, shown as it is
Client case studies go up when the client has seen and approved them, and not before. These are pieces the studio designed and built itself.
Identity system
Amerissa Studio brand board
The studio identity: monogram lockups, the palette, the type pairing, and the applied UI states that keep it consistent.
- Logo and identity system
- Type and colour system
- Applied UI states
Website
A marketing site, designed and built in-house
Six pages, no framework, no build step. Verified for contrast, keyboard use and responsive behaviour, and measured for weight rather than assumed.
- Six pages, hand built
- Contrast and keyboard verified
- Measured, not assumed
AI system
Quote queue with a review gate
An interface pattern we build for back-office automation: drafts generated from documents a business already receives, held for a person to approve before anything is sent.
- Reads the documents you already get
- Drafts the quote
- Held for a person to approve
How work is scoped
The three shapes most engagements take
Not clients, and not claimed as such. This is how the work is usually scoped.
Funnel repair across ads, site and email
One measurement plan, landing pages matched to each campaign, lead routing into a clean CRM, and the lifecycle flows that handle follow-up.
AI system for a manual back office
A narrow system that reads the documents the business already receives, drafts the quote or report, and routes it to a person for review.
On proof
Why there is no logo wall
A grid of client logos tells you nothing about whether the work was good, and half the ones you see on studio sites are a single small job from four years ago.
A case study goes up here only when it carries all four of these:
- The client's name, with their written permission
- The real problem, including what had already been tried
- What we built, in enough detail to judge it
- What changed, measured the way we agreed up front
